In the current scenario, banks are forced to focus their efforts on marketing tasks. Banks are facing stiff competition for acquiring new customers and new geographies. In this context, it is extremely useful for banks to have deep knowledge about their customer base.
BankSoft has enabled the banks to automate their transaction processing systems. Over the past decade, banks have collected valuable information about their customers. This information is available electronically for all the banks.
With the advent of Business Intelligence, Banks can now mine their data to understand more about their customers and their interaction with the bank. To facilitate this need, Processware has developed a leading-edge product called Data Analytics, built on Microsoft SQL Server 2008.
This module enables the bank to analyze the following aspects of their business.
This will enable the banks to target their marketing activities on a particular group of customers or a given area. Customer profitability enables banks to tailor their marketing efforts.